Mediascale launches its first radio and television analysis algorithm

long paper

Mediascale (programmatic and data agency of Serviceplan Group) releases the first version of its radio and TV analysis algorithm. Thanks to this, advertisers are able to identify the radio and television channels, types of programs and programs that have helped generate visits and / or conversions on their website. The algorithm is also able to predict the impact that a radio or television campaign will have and to identify the channels and programs that will contribute to the advertiser’s objectives.

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