It’s a strong media integration, coupled with an advanced attribution strategy that has allowed Weight Watchers to grow to where it is today. It’s been more than 6 years since Weight Watchers put their confidence in Mediaplus by entrusting them with the management of their online and offline budget. This created the opportunity to establish a fully integrated media strategy. It also allowed the maximisation of the brand exposure to its audiences while minimising its acquisition costs. The digital agency Plan.Net was also given the opportunity to work on a wide range of digital concepts for Social Media and websites. With simple images as well as static and dynamic banners, Plan.Net strengthened the visual universe of Weight Watchers within the confines of its communication targets.