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(Good) Advertising for youngster?

Let’s start at the end because we must practise what we preach. No need to wait until the end of the article to grasp the main idea. To make a good ad targeted to the newer generations, the message has to be authentic above all. Authentic means being original, true, genuine, unique, have personality, be respectful, be courageous, and trustworthy.

There you go!

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Ask the expert

After well deserved holidays, September means back to business. Especially for Serviceplan Group Benelux this means a real new start of our fiscal year, full of challenges.

Nancy Delhalle

CMO

Back to business… Digitally.

Edition 1

We are back-to-business. And this time not only in the traditional sense, like every year when business re-boosts after the summer holidays. This time it’s because after months of unsure, lower business as a result of the COVID-19 pandemic, business returns back to normal. Or does it? I don’t want to fall into common expressions like ‘the new normal’, but let’s admit, some things in our profession have been changed, and most probably for always. First of all, the way we work together with colleagues, partners and clients has changed in a radical way.

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