In different parts of Belgium we’ve decided to activate Shell with a big contest in steps. The activation that is set up will happen in gas stations in Flanders with a question game and spin wheel and in Wallonia with coffee offered by Léon le Bouchon, the famous RTL radio speaker.

The campaign will be followed up with an online contest that will give consumers the opportunity to win a 50 tank cards.Well, our target and why not you as well !

Aurélie Bouchez
Account Manager SHELL
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