Awards Review 2022

It’s raining awards

2022 is the most successful year to date for Serviceplan Group, as we took home multiple awards of various prestigious award ceremonies. Let’s have a closer look at what we got crowned for during this amazing year. 

Cresta awards

The mission statement of Cresta is to ‘inspire, recognise and reward great creativity in communication’. Serviceplan Group took home the most awards, including a Grand Prix and multiple awards at every level. Strong contributions to the Serviceplan performance came from two very different long-term clients - the large German discount store Penny and the South Korean-based Dot Inc., which creates innovative technology for the blind and visually impaired. 

“It’s an honour to have the outstanding creative work of Serviceplan recognised by Cresta, and the ultimate prize is winning Network of the Year for the first time, as well as Agency of the Year. Our most awarded campaigns were for PENNY ‘The Wish’ and Dot Inc., both long-term clients with whom we have developed powerful and innovative campaigns”, said Alexander Schill, Global Chief Creative Officer of Serviceplan Group. 

LIA awards 

LIA continues its tradition of a total focus on creativity and reveals its 2022 Global and Regional of The Year Winners. LIA has the highest calibre of jurors from across the globe. All rounds of judging were done onsite in Las Vegas. LIA’s ‘Of the Year Awards’ are calculated based on a point system allocated to the winning work chosen by the Juries across all competitions. LIA uses the creative credits that are input at the time of entry to award those points, regardless of the entrant. 

Serviceplan Germany won both Regional Independent Agency and Regional Design Company of The Year for Europe with five Gold, eight Silver and six Bronze; two of the Gold Statues and a Silver are for Design. All of these contributed to Serviceplan being named Global Independent Network of The Year. 

New York Festivals  

Each year, New York Festivals honours those companies whose multi-awarded campaigns have demonstrated innovation and creativity with NYF’s Special Industry Awards. This esteemed award is the ultimate recognition honouring holding companies, networks, and agencies whose cutting edge work inspired and engaged consumers while creating brand affinity. 

2022’s Industry Award winners are selected by the number of top-scoring entries that earn trophies within the competitions based on scores determined by New York Festivals in- person Executive Jury. 

Serviceplan Group have had their most successful year to date at New York Festivals, winning 3 Grand Prix, 10 gold, 12 silver and 8 bronze awards, and Serviceplan Germany earned Agency of the Year, Independent Agency of the Year and Regional Agency of the Year for Europe. 


The total summary of awards for Serviceplan Group is comprised of; 1 Grand Prix, 1 Titanium, 4 Gold, 3 Silver and 3 Bronze Lions as well as Independent Network of the Year (Serviceplan Group); Craft Agency of the Year and 2nd Place Independent Agency of the Year (Serviceplan Germany). 

Cannes Lions awarded work from Serviceplan Group agencies in Germany, the USA (Pereira O’Dell), Korea (Serviceplan Korea) and Poland (Gong Poland). The winning work was for clients Adobe, AROYA, Dot Inc., Netflix, Newtown Action Alliance and PENNY. 

The awarded work demonstrated the broad global footprint and ÜberCreativity of Serviceplan Group, including campaigns created in America, Europe and Asia, and shows the broad range of skills of the Group, with Cannes Lions awarding creativity and craft (PENNY: The Wish), media (Newtown Action Alliance: #NotComingHome), branded entertainment (Adobe: What Whack Wears); and technological innovation (Dot Incorporation: Dot Pad and Dot Go). 

Effie Award ALDI  

EFFIE Belgium has awarded Serviceplan Group (Belgium) with an Effie Award 2022. 

They secured this award with their ALDI end of year campaign 2021, which was the result of a collaboration between Serviceplan, De Machine, Divide, Pivott, Publicis and BOA. 

 Willie Witloof was the hero of ALDI Belgium's distinctive year-end campaign. The character highlighted ALDI's festive, high-quality, and affordable end-of-year range and emerged as ALDI's end-of-year ambassador and consumer helper. The end-of-year period is of great commercial importance in food retail. ALDI chose to support its communication in this festive period with an authentic animated figure. Willie Witloof provided a recognisable theme throughout ALDI's end-of-year communication.  

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