Best Brands Relaunch

Best Brands

The Best Brands Awards is a major event in the marketing and communication sector and will take place on Thursday, March 16, 2023, starting at 6:30 pm. Organized by Serviceplan and GfK, the 8th edition of this extraordinary annual event will be held at the Docks Dôme in  


The theme of the event this year is “YES FUTURE!”. Why? Because the times we live in echo the punk claim that there is ‘NO FUTURE’. After two years of health crisis, a lot of negative events have happened since our last edition of Best Brands: climate change, inflation, war, cold war and even ‘The Queen is Dead’. It’s a scary time for the world that does not only impact us on an individual level, but also impacts the way we move forward with our brands.  

Against all odds, we wholeheartedly say ‘YES’ to the future. And we invite you to do so with us.  
Together, we’ll keep creating and standing tall while the ever-changing world washes over us.  
We will not perish, but surf on the waves of change. Are you one of the Brave Best Brands?  


In 2004, Serviceplan and GfK initiated the Best Brands Awards in Munich, which is now considered to be THE barometer of brand performance. Based on a survey of 5,000 consumers conducted by GfK, this ranking of the best brands measures their strength according to two criteria: the actual economic success of the brand and its emotional dimension with consumers.  A unique concept that relies exclusively on the consumer to determine the winners.  

Nineteen years later, this prestigious annual meeting is compared to Oscars for brands. The recognition of the concept is such that it has been exported to several countries around the world, including China (2014), Italy (2015), France (2018) and, since 2016, Belgium.  


The Best Brands Awards recognize brands from 21 vertical sectors. This year the categories are:

Best Consumer Electronics Brands
Best IT Brands
Best Telecom Brands
Best Major Domestic Appliances Brands
Best Small Domestic Appliances Brands
Best Automotive Brands
Best Financial Services & Insurances Brands
Best Do It Yourself Brands
Best Gardening Brands
Best Confectionary, Biscuits and Snacks Brands
Best Dairy Brands
Best Non Alcoholic Soft & Fruit Brands
Best Non Alcoholic Water Brands
Best Liquors and Spirits Brands
Best Personal Care Brands
Best Retail (food, near-food) Brands
Best Retail (hi-fi, electro) Brands
Best Pet Care Brands
Best Pet & Hobby Retail Brands
Best Energy & Fuel Brands
Best Kitchen Retail Brands

Winners are not chosen by a selective jury, but through an objective study. An online survey will gather input of over 5,000 Belgian consumers. The field started in October and will run until the beginning of December.
Do you want to know more?
Feel free to contact our expert
Thank you for reading
Interested in doing
projects with us?
We are dedicated to your entrepreneurial success. For us, flexibility, agility and consideration of your individual needs always has the highest priority. From strategy to analytics, from print to digital, from Brussels to New York, we provide all communication services, everywhere. Just give us a call.

Let’s grab a coffee and make your project happen.