A word from our CEO

Temperature is rising, sun is shining, and business is slowing down a little bit. Time to lay back in chair next to the swimming pool during your holidays or simple at home during your staycation.


Since our focus cannot always be on the business, this edition of our VeryHOCNews also wants to focus on some more relaxing and lighter topics and maybe our content can delight you on one of your dead moments during your holidays. As I always tell, an agency needs has 2 major tasks which are “inspiring our clients” and “execute in a flawless way the projects for our customers”. Well, this edition of our VeryHOCNews will try to inspire you in a different way.  

Just before summer, and for the first time since the pandemic events also hit our sector, the Cannes Lions took place and for the Serviceplan Group this edition of the famous advertising festival was a very successful one. We could celebrate the title of “Independent Network of the Year”, “Craft Agency of the Year”, some Grand Prix awards and a Titanium award amongst many other awards we have been winning. Of course, we will also give you a glimpse of the best award-winning cases of this year’s edition in this VeryHOCNews.  

End of June traditionally means also Serviceplan Group’s end of fiscal year and like any other year - also the first time again since the Covid-period - approximately 2.000 colleagues gathered around Lake Wolfgang in upper Austria to celebrate the kickoff of the new fiscal year. Before the party started on Friday evening, our CEO Florian Haller looked back together with all the colleagues on a successful 2021-2022. You can read more about our stories in Wolfgangsee in this edition.

Culture and art are always inspiring creative souls, that’s why Nancy, our CMO surprises us this time with a summary on the highlights of the Biennale of contemporary art in Venice, still open to visit until November 2022. Female power & diversity, sign of the times, a must read for art lovers!  

Also in this edition, an update on our D&I program we are currently running in our House of Communication in Brussels. Last June was the pride month. And next to the flag proudly hanging on the foot of our central staircase, there were some projects and initiatives we want to talk about.

And finally, as we are a proud sponsor and partner of the Master “Design for Impact” in LUCA School of Arts in Ghent/Brussels, we would like to dedicate an article on the students attending this Master Education.  Enjoy your holidays but…. don’t forget to read our VeryHOCNews.

Peter Vande Graveele
CEO Serviceplan Group Benelux
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