If there’s one lesson that brands have learned from the ongoing pandemic, it’s that they need to be present digitally, all the time. Based on that idea, Serviceplan’s digital innovation agency Plan.Net has created the Total Social offer: a service destined to support advertisers throughout their entire strategy on social networks.
In concrete terms, the advertiser collaborates with a single contact person to synchronise its projects, develop innovation and, of course, bring together the experts to co-create the social strategy, activations or the measurement of the ROI of social media on its business.
The expertise included in the “Total Social” approach is creativity, content, production, paid media, community management, UX, integration with CRM tools (such as Hubspot and Braze), web analytics (Google Analytics, Adobe, Talkwalker) and ROI modelling.
Plan.Net can already demonstrate the effectiveness of the Total Social concept for the brands WW (Weight Watchers), Galbani, Stabilo, the European Commission and Federale Insurance, among others.
And this with strategies adapted today to Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, Snapchat and even Tik Tok.
“By literally sitting around the table with our SoMe experts in creativity, content production, media and data, our advertisers and teams are clearly gaining in speed of execution and flexibility of adaptation.”
- Damien Nicolas, Chief Digital Officer for the House of Communication
Damien Nicolas, Chief Digital Officer for the House of Communication, observes: “By literally sitting around the table with our SoMe experts in creativity, content production, media and data, our advertisers and teams are clearly gaining in speed of execution and flexibility of adaptation. There is no need to find a free place in the agenda to set up a meeting between the account, the paid media expert and production to optimise conversions, for example. Everything happens instantly. And, of course, centralisation via a single account also allows a serious cost optimisation for the advertiser. Our customers don’t buy one post from us, but a whole bunch of variations adapted to each social network, all measured and optimised in the same place and at the same time. »
