Diversity is not a trend - A word from our Creative Leader

Diversity is a challenge. Diversity is fun. Diversity is definitely here to stay. That’s not a marketing insight, it’s inherent to our nature, see Darwin. From this perspective, we also know that a rich diversity is essential for our planet. And if that’s true for the whole planet, why should it be any different for the business world?

EDITO

All sorts of things are said and written about diversity. Could I write an op-ed about it? Yes, of course. Like everyone else, I have an opinion on it. But how can you contribute nowadays to a discourse in which everyone already seems to have an opinion? Maybe talk less about it and take action? We’ve already started doing just that at Serviceplan.

In the first place from our position as employer. We are focused on creating an opportunity-rich environment for various profiles. This is reflected in our workforce. Tanguy Georis, our Chief Talent Officer, will share some figures with you in this edition, that we take pride in.

However we are not complacent. Because diversity is a constant evolution. We’re going to keep working on an inclusive culture in different ways. Is it easy? No, it isn’t. Every individual, every team and every decision-making level has its specific challenges. And yes, so do each of our clients.

Therefore, we also see our own diversity and inclusivity journey as a benefit to our clients. A broader perspective is an essential advantage at times of creative exploration. And we will develop to be an even stronger partner throughout the process: with knowledge and experience but also with a great deal of empathy for (niche) target groups and their preferred channels.

Finally, just as for our planet, greater diversity is proving to be a success factor* for companies in their business results. At our “House”, we are pleased to see this reflected in our figures. Diversity is part of knowing that your results rely on the strength of your human capital. And what was that wise tactic when investing capital called again? Indeed… diversification.

Our team at the House of Communication wishes you a warm end of year.

An Rietjens
Creative Leader at House of Communication Brussels

*McKinsey: “Diversity wins” - May 2020
Serviceplan Group is Building Best Brands
Serviceplan is the largest owner and partner-managed agency group in Europe. In our House of Communication, the only fully integrated agency model, all manner of communication disciplines work under one roof; whether strategists, creatives, media, design or online specialists, CRM experts, market researchers or content specialists - at Serviceplan, everybody works together.The additional corporate brands within Serviceplan Benelux - Plan.Net, Mediaplus, Mediascale, Neverest and Solutions - also rank among the market leaders in their respective fields. What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers - in other words, Best Brands. Innovative communication is the path to this goal.
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