The New York Festivals Advertising Awards has announced the specialty Industry Awards recipients for 2021, with Serviceplan Group recognized as Independent Agency of the Year.
Each year New York Festivals recognize global companies whose break-through work pushes creative boundaries within the industry with special recognition, the NYF Industry Awards. With the world immersed in a pandemic, creative agencies and brave brands rose to the challenge demonstrating creativity with multi-awarded innovative and engaging campaigns that inspired brand affinity and were awarded the ultimate honours.
All NYF Industry Awards are selected based on the number of high-scoring entries honoured with trophies within the Advertising Awards competition based on votes cast by NYF’s juries. Jury panels include the 2021 Executive Jury, as well as Film Craft, Healthcare, and Financial Executive Juries and the 400+ members of NYF’s Grand Jury.
Serviceplan Group was awarded the 2021 Best Independent Agency of the Year Award. This special industry recognition is awarded to the non-networked agency that obtains the highest score for creative entries submitted within the 2021 Advertising Awards competition across all mediums.
“Couldn’t be more proud of our teams around the world, who did outstanding work in an extraordinary year. We have never been in a comparable situation, and it took a couple of months until it became clear, that creativity is the fastest driver to overcome the challenges that appeared in front of us 12 months ago. Now, to be named Independent Agency of the Year at NYF is an honor for the whole Serviceplan Group and its belief in Übercreativity as our mantra,” said Alex Schill, global chief creative officer, Serviceplan Group.