Covid-19 & the consumers: what happens now?

A global crisis, like the one we are currently living in, does not only destabilize our personal life, but also affects the economic aspect. How do you, as a brand, take responsible action in such circumstances?

Our study

To get a representative overview of the economic impact of Covid-19 in Belgium, the agency collaborated with PUB to conduct a national survey every two weeks with respondents aged between 18 and 69 years old, spread out over 4 waves. That way, the results will statistically give both a subdivision and an evolution which can be filtered by values such as age, region and education.

Doing so, the survey guarantees a detailed report on the most affected touchpoints, the general (changes in) mood, purchase criteria and brand perception. Additionally, the study gives the opportunity to identify specific profiles per sector in order to find out, for example, which persona buys more household appliances or which group sees a decrease in alcoholic beverages.

Discover the results on the 4th of June

Join the livestream on Thursday 4th of June, starting at 15:00, on all our social media channels. Serviceplan and PUB will receive a series of guests such as Joseph Jaffe, the American co-founder of HMS Beagle, and explain the study’s results.

Confirm your attendance

To stay updated, confirm your presence on the Facebook event.

If you have any question or if you want to learn more about how the pandemic affects your sector, don’t hesitate in sending an email at We’ll gladly set up a call to go through your sector’s specific results.

In the meantime, take a look at our study’s first results

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