LIVE STREAM - Covid-19 & The Consumers

On Thursday 4th of June, our experts Alice Lee, Head of Programmatic at Mediascale, and Enzo Ricciulli, Managing Partner at Mediascale, presented the results of our two-months long inquiry about the impact of Covid-19 on the Belgian consumers’ purchase behaviour, mood and media consumption.


We welcomed a series of guests such as Joseph Jaffe, one of the most sought-after consultants and speakers on marketing and innovation, Pauline Malapert, Communication Director at Shell France, Belgium and Luxemburg at Shell, and  Stéphane de Weerdt, Head of Marketing and Sales at WW Benelux, who shared their insights on how they were handling the current situation.

Watch the entire live stream again or/and read the results of the fourth and final wave of our inquiry below.

And if you want to know how your own consumers’ purchase behaviour has changed and what you have to do to adapt to their needs efficiently and ensure the survival of your brand, contact us at We’ll gladly set up a date at your best convenience to host a workshop for you and your team, in full compliance of the security measures of course.

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