After so many days, weeks and months of new trends, innovations and special events within a myriad of different sectors. 2019 has been a very active year. Which makes us wonder what new trends might crop up for 2020? What color will be the most contemplated. Do these trends will affect all the sectors?
The year of the Metal Rat promises to be eventful. Whether in the field of fashion, food, social media and graphics. Nothing can prevent the upcoming tide from disrupting everything we know.
Authenticity and Simplicity in Food:
A new 2020 trend concerning food mark the end of complex and too elaborate dishes. This trend is about simplicity and authenticity. It’s a return to our sources. People now prefers spending the whole morning cooking some homemade jam than buying a chemical one at the supermarket. Instead of planning to go to the restaurant, people are enjoying more having traditional meal. A home cooked course from your mother or your grandma’s recipe, while eating at a friend’s place is perfect. This trend also aims to have healthier habits instead of choosing the easy way and buy already prepared food. You are the one who choose exactly the quantity of salt, pepper and oil that you use, more controlled, less fat and healthier to consume.
Ephemeral Content Will Keep Gaining Popularity:
In 2 years, the numbers of Instagram stories by daily active users (DAU) has increased over 350M. 2020 seems to be the perfect year to take your phone out of your pocket and share everything with you surroundings. The uses of Instagram stories are getting incorporated in multiples marketing plan. Already 64% of marketers have incorporated Instagram Stories into their strategies or are planning to do it. (Statista). 1/3 of the most seen Instagram Stories were produced by companies (Instagram).
Video Content Will Dominate:
All social media and streaming platforms are fighting to become the “New TV”. People are asking for more content through videos and the change within the offered content can already be seen. YouTube affirms that the consumption of video doubles every year. 64% of consumers are more likely to purchase a product online if they saw a video of it before. It has been drawn from all the posts of Facebook in 2018, that videos receives at least 59% more commitment than the other posts.
Technology is constantly evolving and blending more and more with graphics. Advertising, TV spots, posters and other media are turning to digital rather than traditional paper. Virtual reality, 360° videos, 3D as well as animation are increasingly present in the means of communication and ensure that the user, the spectator, is immersed in his universe and interacts with him. Even posters are now on the interactive kiosks and are available in an animated version. Static design gives way to lively and interactive design.Check out
The typo has a great importance and focuses more and more on impactful typos, which can be seen from far away and which have a certain personality. No more typographies that don’t make us feel anything.Check out
More and more brands are adapting their identity as compared to screens with more responsive illustrations, logos or that it is in relation to the spectators by personalizing their visual while keeping a guideline specific to them identity.Check out
The big trend right now is the nature and the awareness that if you want to preserve it, you have to make changes. This awareness is also observed in graphic design. Eco-responsible, biodegradable and other natural materials are increasingly being used in the food and packaging field. Today they have better visibility in the stores and it’s only just beginning.Check out
Pantone has revealed the color of the year 2020 and it is the Classic Blue 19-4052.“We live in an era of trust and hope. Classic Blue expresses this type of constancy and optimism through its proven and reliable, unconditional shade of blue. Filled with deep resonance, the Classic Blue colour ensures a solid anchorage. Blue without limit that evokes the immense and infinite evening sky, Classic Blue encourages us to go beyond the obvious to broaden our field of reflection, deepen our thoughts, open our perspectives and communicate,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.Check out