Brussels, 20 April 2021. For the sixth consecutive year, the Best Brands Awards honour Belgium’s favourite brands in 21 different business sectors. The ranking was unveiled yesterday during a TV show celebrating Belgium’s favourite brands, which has become a must-see event for marketing and communication professionals.
Welcome to Best Brands 2021. This year we are celebrating the 6th edition of our Best Brands Awards. We are very proud to see that as in other countries (Germany, Italy, Russia, France and China) our Best Brands survey has become a market-relevant Brands-ranking and a consumer barometer that needs to be taken into consideration if you are a meaningful brand in the Belgian market. The uniqueness of our Best Brands survey guaranteed by our partner GfK is the fact that the Belgian consumer decides on the score of the participating brands and that the Best Brands Awards are an objective ranking as a result.
We are back-to-business. And this time not only in the traditional sense, like every year when business re-boosts after the summer holidays. This time it’s because after months of unsure, lower business as a result of the COVID-19 pandemic, business returns back to normal. Or does it? I don’t want to fall into common expressions like ‘the new normal’, but let’s admit, some things in our profession have been changed, and most probably for always. First of all, the way we work together with colleagues, partners and clients has changed in a radical way.
