Which Belgian consumer does not know the brand Jupiler? First of all, our tiny country has a huge beer culture. This cultural heritage is part of our collective history but has also put us on the map in terms of international brands.
We are back-to-business. And this time not only in the traditional sense, like every year when business re-boosts after the summer holidays. This time it’s because after months of unsure, lower business as a result of the COVID-19 pandemic, business returns back to normal. Or does it? I don’t want to fall into common expressions like ‘the new normal’, but let’s admit, some things in our profession have been changed, and most probably for always. First of all, the way we work together with colleagues, partners and clients has changed in a radical way.