Decathlon Belgium, one of the world leaders in sports retailing and the largest sports equipment distributor in Europe, has appointed Mediaplus to manage their media. Decathlon Belgium chose Mediaplus after a competitive pitch against Maxus and UM. The scope of the partnership includes the development of a multi-channel marketing strategy, media buying and performance optimisation for Belgium and Luxembourg.
Crisis, war, inflation, indexation, increasing cost structures, broken supply chains, etc. One should think that we are gone for another economic crisis, which is true. But how to deal with that as a brand? This is what we are going to highlight in this edition of our Very HOC News.
We are quickly heading towards the end of the year, and we have already started the last business quarter. This period is always a good moment to look back a little bit, but also to look forward and think about future challenges & opportunities for our business.
