Cover story
Meet house of communication’s übercreative engine: diversity
House of Communication is one house. And in our House, we don’t care what skin colour you have, what body you were born in, where you come from or how you love.
House of Communication is one house. And in our House, we don’t care what skin colour you have, what body you were born in, where you come from or how you love.
Covid has shaken all of us.
We have been dragged down to our bare essentials and to our foundations. And somewhere that’s actually OK. A lot of brands have asked themselves questions about their reason to exist: “Why are we here?”, “What’s our purpose?”. Others have continued as if nothing has happened, continuing in the void of “broadcasting” their message of truth to the mass end consumer, creating in this way purposeless brands, without any sense of meaningfulness for the end consumer.
We are back-to-business. And this time not only in the traditional sense, like every year when business re-boosts after the summer holidays. This time it’s because after months of unsure, lower business as a result of the COVID-19 pandemic, business returns back to normal. Or does it? I don’t want to fall into common expressions like ‘the new normal’, but let’s admit, some things in our profession have been changed, and most probably for always. First of all, the way we work together with colleagues, partners and clients has changed in a radical way.